In 2009 Cincinnati's Midpoint Music Festival was looking for a re-brand. As a member of the creative team at Topic Design Group, I was given the incredible opportunity to spearhead this initiative. We developed an adaptable identity, a modern web presence, an aggressive and groundbreaking social media campaign and most importantly we gave MPMF a face. Monty, the riverboat captain, has taken hold in Cincy as MPMF's de facto mascot. As the festival continues to grow each year, Monty is the one steering the ship.