New Work: Branding for J. Rawls' Salve!

Branding suite for J. Rawls recurring DJ series at Land-Grant Brewing Company. Salve! is a a night for dance, culture, fun, and great music in the LG beer garden! Inspired by his travels to Brazil, Salve launches this summer with four big nights of free outdoor DJ sets in the Beer Garden from his friends and collaborators Talib Kweli, DJ Center and Rich Medina.
 We created an pair of animated logos as well as visuals to loop on screen behind the stage during the event.

Grandman Design Concern is now The Extension Office

Bit of an update around here as I have rebranded my freelance studio as The Extension Office. Named for the extension programs that provide continued research, education, and resources for the agricultural community. These programs are often affiliated with A&M-style Land-Grant Universities, which I think sums up this little studio’s relationship with Land-Grant Brewing Co nicely: taking the branding lessons we’ve learned through our work there and spreading it through the community.

To further the farming metaphor I’ve adapted the “Ohio Star” as my emblem, a popular quilting tile oft seen on barn quilts throughout the midwest.

Anyway, it’s been a bit and this has been a long gestating change, but excited to have the site back up and share what I’m working on.

Cheers!

Walt KeysComment
New Work: Vincent Valentino Sustainability

Inspiration for the VVS logotype was drawn from the concept of biomimicry, the idea of the manufactured world reflecting the shapes and structures of the natural world. Taking sort of a reverse approach I took his initials “V.V.” and set them in a stark utilitarian typeface, Futura, and built a natural shape/symbol from those geometric pieces...

Walt KeysComment